IDDU Us

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Words from great leaders can inspire...
But from mean spirited bullies, can destroy...
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Words can be the salve that heals...
Or the weapons that wound...
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The "I Don't Do Ugly," campaign from A PINCH LIFE transforms a vicious insult, "You're ugly," into a
declaration of independence from the scars of the illness, hurtfulness and negative purpose.   
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We take ownership of word, and spin it to the flip side,forever changing the intent of the belittling  words...
actions... and intent to something positive....
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I Don't Do Ugly... thoughts... actions... intentions...
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